We launched an irreverent, award-winning wine brand.

2017
Branding, Packaging, Marketing, Launch

Living Breathing created WTF, wine from the Uco Valley in Mendoza, Argentina that doesn't take itself too seriously.

We love good wine, but we don't understand most of the lingo and rituals around it. We bet most people are the same. So, we partnered with an award-winning winery in Argentina to launch a wine that eschews typical wine pretentiousness.

We designed the brand identity, packaging and website to reflect a simple yet bold wine that stands out on shelves. WTF is sold exclusively online, with demand driven through digital marketing campaigns.