We invigorated the art direction to attract newly engaged brides.

2016
Art Direction, Graphic Design

Living Breathing helped Paperless Post grow their wedding business through their recently launched invitation product.

Through the lens of a "beauty meets efficiency" concept, we highlighted the company's commitment to practical and discerning design. We brought in a material focus on glass for textures, props and surfaces to create a contemporary yet classic feel.

These assets were rolled out across their website, email newsletters and print collateral.