We led content strategy for a disruptive shaving company.
2017
Creative Direction, Marketing, Content Strategy, Copywriting
Living Breathing wrote and designed brand stories to help Harry's drive customer acquisition online. We leveraged their existing brand video to create a series of mini content pieces to attract new customers.
We segmented their various audiences and created storylines that were personal and relevant. The content was flexible enough to serve different formats, including ads, listicles and slide shows.
Our strategic approach allowed Harry's to test multiple creative variables, including storylines, formats and audiences, and ultimately optimize the work.
Rule #1 of Living Breathing:
Always be making something.
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