We created a brand and website for a high-end cat food brand.

Branding, Art Direction

Living Breathing worked with Cedric to launch a home-delivered premium cat food. The startup needed a catchy brand and identity that would attract investors and customers.

We created a name and brand strategy that centered around a fussy foodie cat persona named Cedric. We then designed a no-frills brand identity and wrote copy to reinforce the company's back-to-basics mission.

We applied the art direction – whimsical with scientific undertones – to a minisite, pitch deck and social media campaign.

Rule #1 of Living Breathing:

Always be making something.