vitaminwater

CRM Strategy

CRM Strategy

Double the youth customer base through unique and relevant communications.

Strategy to drive conversation around vitaminwater across various channels (website, social media, mobile, email).

Full CRM plan.

vitaminwater.png

vitaminwater.png

vitaminwater is a Coke-owned brand that has quickly gone from new, trendy beverage to a major mainstream player in the water and enhanced water categories. To avoid becoming the flavor of the month, vitaminwater collaborated with Living Breathing and Noise to develop highly targeted digital communications for its core youth audience.