Salume | Living Breathing

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Brand Launch

http://www.salumenewyork.com

A newcomer to the New York restaurant scene, Salume had a great story to tell but no brand awareness. To help launch its flagship location in Soho, Living Breathing conceived, designed and executed Salume's entire digital presence, creating initial buzz around the concept of Real Italian Panini, and fueling the conversation among its audience in the ensuing months.

Convey Salume's unique point of difference to foodies, locals and the press, in a way that would stand out in a highly competitive market.

Fully integrated digital presence, including a visually stunning website, email campaign, social media activities and blogger outreach.

10,000 unique visitors to website in 3 months, significant coverage in major publications (NY Times, Eater, Grub Street, Thrillist), strong fan base in several social media communities.

salumenewyork.com