Heroes Versus is NBC Universal’s first ever MySpace application. Living Breathing conceptualized a strategic vision and worked with NBCU to develop a highly interactive social product that makes clever and innovative use of existing media, extending the brand’s reach and helping Heroes re-engage fans at the start of the extremely popular show’s third season.

Heroes Versus

Heroes Versus is NBC Universal's first ever MySpace application. Living Breathing conceptualized a strategic vision and worked with NBCU to develop a highly interactive social product that makes clever and innovative use of existing media, extending the brand's reach and helping Heroes re-engage fans at the start of the extremely popular show's third season.

Activate the Heroes brand before the start of season 3 by re-engaging young viewers.

Fun voting game on MySpace that deepens user relationships with the Heroes brand.

Unprecedented level of fan re-engagement, and Interactive Emmy nomination.

NBC Universal

http://apps.myspace.com/116281

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