Website
LUCKYRICE
luckyrice.com
http://www.luckyrice.com
Launch digital media brand in asian food space.
Business strategy, functional design, interaction architecture and production.
Full interactive site that received over 60K visitors in less than one year.
luckyrice.jpg, luckyrice2.jpg, luckyrice3.jpg
luckyrice.jpg, luckyrice2.jpg, luckyrice3.jpg
LUCKYRICE is an integrated lifestyle brand focused on celebrating Asian culture through food and drink. Launched in 2010 to thousands at a highly acclaimed New York City-wide festival, Living Breathing helped create an online presence that matched the spirit and richness of its offline events. LUCKYRICE.com is an interactive, content-rich site that features stories, guides and recommendations, in addition to weekly newsletters.