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Ford Fiesta
Ford Fiesta is a newly launched fuel-efficient, compact vehicle aimed at younger drivers. To coincide with its North American launch, Living Breathing partnered with Mktg to dig deep into the b-car segment and uncover salient trends that drove marketing tactics for the youth generation.
Drive interest in Ford Fiesta among a new generation of drivers.
Decipher the relationship between b-cars and these younger drivers, spotting cultural trends that would impact the brand today and tomorrow.
Isolated specific benefits of b-cars that aligned with youth trends and needs today, helping to spark ideas for launch events and digital initiatives.
Ford Fiesta Trends