To grow its business, Diageo recognized the need to better connect with African- and Hispanic-American consumers. In partnership with mktg, Living Breathing immersed itself deeply into these distinct cultures and unveiled fresh consumer insights and trends to Diageo that inspired new opportunities in both communications and innovations.

Multi Cultural Strategy

To grow its business, Diageo recognized the need to better connect with African- and Hispanic-American consumers. In partnership with mktg, Living Breathing immersed itself deeply into these distinct cultures and unveiled fresh consumer insights and trends to Diageo that inspired new opportunities in both communications and innovations.

Diageo

Help internal teams better connect with the multicultural youth audience.

Immersion into Hispanic- and African-Americans to unveil fresh insights and trends.

One-sheets that inspired new opportunities in both communications and innovation.

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