Creativity is good; creativity that pays off is better. Marketing execs are increasingly relegated to the kids’ table when it comes to big decisions, thanks to an all-too-frequent absence of reliable metrics for return on marketing investment. Emma’s interests and experience lie in establishing true measures to account for the full impact of marketing investment. With over 8 years of statistical modeling and analysis experience developing and implementing econometric models, she has married brand data with financial data, and created segmentation and loyalty models for many of the world’s top brands. Emma holds an M.A. in political science from NYU and an MBA from Columbia University.

Emma Hrustic

Quantitative Strategist

Creativity is good; creativity that pays off is better. Marketing execs are increasingly relegated to the kids' table when it comes to big decisions, thanks to an all-too-frequent absence of reliable metrics for return on marketing investment. Emma's interests and experience lie in establishing true measures to account for the full impact of marketing investment. With over 8 years of statistical modeling and analysis experience developing and implementing econometric models, she has married brand data with financial data, and created segmentation and loyalty models for many of the world's top brands. Emma holds an M.A. in political science from NYU and an MBA from Columbia University.

emma.hrustic@livingbreathing.com

646.416.3375

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