Christy has worn several strategic hats as a communications strategist, analytic strategist and design strategist.

Christy Liu

Strategist

Christy has worn several strategic hats as a communications strategist, analytic strategist and design strategist. At Y&R, she championed multi-channel communications strategy, bridging advertising, digital, direct and media to lead the way on countless new business wins. She also originated the agency's award-winning framework on brand leadership that continues to drive strategies for Xerox, Campbell's, Cellular South, and many others. At the design consultancy Pearlfisher, Christy worked as the Strategy Director to lead the New York office and develop a groundbreaking innovation process used across Tropicana, Dove and Trident. Currently, she is a founding partner of Living Breathing, where she merges brand strategy with creative technology to solve problems. Christy spends her time immersed in the digital space, startup culture and culinary adventures.

christy.liu@livingbreathing.com

978.985.7766

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